| How to structure your Google AdWords account |
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A Google AdWords account has four levels:
How you structure each level at the set up stage will impact on both your account performance and the ease at which you can analyse results. It will also remove the often tedious and lengthy process of having to restructure the account further down the line.
How to structure the account
For example, if we apply this to Heart Internet… Campaign: Domain names We would then run an advert tailored to the ad group/ keyword. For example, if someone searched for “Cheap domain names”, our advert would be as follows… Web Design In North Yorkshire
Why structure the account that way?
2. Increased relevance of the keyword and the matched ad to the search query (QS benefit) 3. Adverts tailored to the keyword see a major increase in click through rate 4. Easier to adjust bids and distribute budgets to the keywords that are the strong performers 5. It is easy to run reports at each level without unrelated products or keywords skewing the numbers 6. Conversion tracking cost per acquisition statistics are clean at each level (e.g. if we had grouped ‘cheap domain’ keywords with ‘bulk domain names’ at the ad group level the conversion figure doesn’t tell us which generated the most sales) 7. It informs your SEO efforts through the impressions metric (i.e. which keywords are the most popular?)
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