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TheInternet has been heralded as "the great equalizer": on a browser window, any company, no matter how small, can look as good as a large company with a long history of quality and service. This situation presents an important challenge for small businesses: how can I convince my potential customers that I am not an unethical, fly-by-night operation? The best way to do it is through a properly structured "About Us" page.
Your "About Us" page must not only introduce your company to your potential customers, but must do so in a way that it explains, beyond a shadow of a doubt, why they should trust you and your company. Often, this means answering six basic questions:
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